17 Sep LUX Featured in Electrical Business magazine
LUX is proud to be featured in Electrical Business magazine’s September 2015 issue!
LUX and our LED filaments are highlighted in an article titled “Layer Up! Swanky Interior Lighting Solutions From All Angles.” We have to admit, our filament candles are pretty swanky.
Below is the portion where LUX is highlighted along with some insights from our very own director of business management, Candice Long-Lerno. Take a look!
Old school cool
Los Angeles artist Carolina Fontoura Alzaga (aka Facaro) creates what she says are “luxurious, cascading, and seemingly traditional chandeliers” from used bike parts, and she has started using LUX Technology Group’s new LED filaments in her works. “Our client [Alzaga] is selling these chandeliers to celebrities,” says Candice Long-Lerno, director of business management at LUX. “The filaments are the way to go. They look really high-end and are the only UL-rated filaments on the market right now.”
LUX’s filaments come in an array of shapes and sizes that all evoke a classic Edison bulb vibe, including the Tuscany flame-tip candle, Milan blunt-tip, Florence extended flame-tip candle, Hope G25 globe and the Axiom A19, among others. Many are available in both clear and amber coatings. “The candle bulbs are great for chandeliers because they have such a pointed tip and look like real candles for an authentic feel,” Long-Lerno says. The bulbs come with interchangeable bases and can act as direct replacements for incandescent.
“I think the biggest hurdle for the LED market is the look of the LED… that metal casing on the bottom. So that makes it an easy sell with the filaments; these look beautiful,” Long-Lerno says. “Plus, when you’re talking 15 bulbs per chandelier, if you can cut the electricity costs by 80-90%, that adds up pretty quickly.”
Not to be overlooked
When it comes to contemplating interior lighting solutions, Wald reminds contractors that they don’t need a lighting designer to make a room sizzle.
“You can pick really nice flush-mounts, sconces, pendants and go over the options with your clients. Even in traditional spaces, you’d be surprised at LEDs that can work. Take a look around.”
All the professionals agree on one thing: lighting makes the home.
“Lighting is so customizable; from choosing warmer to cooler temperatures, and putting thought into that and investing some money into that shouldn’t be overlooked,” says Long-Lerno. “Lighting and how it affects all the other elements is such a big part of the look and feel of a home.”
Excerpt from Electrical Business September 2015 issue. Click the below image to view the full PDF article.